ICON GLOBAL Financial Management GROUP, LLC (IGFMG) “Your Secret CFO”
We provide CFO level management and support — from a big picture perspective to create your overall strategy. We also provide clients with concrete deliverables (brand and marketing materials ) that consistently communicate a unique value proposition to their customers. These can include deliverables like logos, websites, brochures, menus and internet marketing plans.
The Man Behind the Brands
Often referred to as “The Man Behind the Brands”, Mr. Ullmann has been the trusted business acceleration expert by top fashion moguls and CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger.
Mr. Ullmann is arguably the world’s leading expert in celebrity brand development, brand management, licensing and distribution, and monetization having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj and many others. The brands he has worked with have generated over $6 billion dollars in global sales.
Meet the Man Behind the Brands
For many years, Mr. Ullmann has remained behind the scenes contributing to the growth of massively successful global brands like FUBU International ($800 million in annual retail sales) and negotiating highly lucrative brand deals, including the largest multi-billion dollar brand deal in history between Kohl’s and Jennifer Lopez. Truly an industry titan and the best-kept-secret in branding, licensing, fashion, and business acceleration strategies, Mr. Ullmann is highly sought-after by the world’s top brands, celebrities, and CEOs. Finally, he is coming out from behind the scenes and opening his playbook to reveal what it takes to launch and build a massively successful brand and business.
Brand Management Services
We have the ability to work with clients at a variety of levels. Whether you are building a brand from the ground up or creating a captivating story around an existing brand, you want to leave a lasting impression on target audiences. That is why we use a specific combination of the tools, channels, and processes to promote the clients offerings. This helps to increase the perceived value of a product line or brand over time by enabling the price of the clients offerings to up. Through positive brand associations and messaging, the client is able to build loyal customers and a strong awareness of the brand. We can do that for you!
Communication Services
You can have the greatest business or brand in the world, but if you are not promoting your company and the products it offers, your target audience will not know you exist. That's where a good communications department comes in. As a small business, we know your resources are limited, so why not bring us in to function as your business' communications department? IGBG works closely with other departments to ensure it understands the dynamics of your business and the information it needs to communicate. We can convey your company's internal and external messages, produce newsletters, brochures and other printed materials designed for the general public. Internally, we help create strategies to increase employee awareness and promote productivity.
Promotional Services
IGBG provides a full spectrum of promotional services that will enhance your competitive presence, your brand, and exposure in the public eye. With our personalized service, we can help you with your next PowerPoint presentation or sponsorship package for your sales or board meeting, and conference. We also help leaders prepare for media interviews, develop messages to deliver to investors and employees and suggest new initiatives to keep companies on the cutting edge of communication with their stakeholders.
Fast Track Branding Program
The Fast Track Branding Program is a 3-month engagement that is ideal for emerging entrepreneurs, funded startup, or small businesses that are generating between $100,000 to $500,000 in annual revenue. This program is great for those who are looking to Build A Brand quickly and efficiently within 90 days. This program Includes*:
Expand Your Brand Program
The Expand Your Brand Program is a 6-month engagement that is ideal for expanding small businesses that are typically generating between $500k to $1mil in annual revenue. This program is great for those who are interested in Refining and Adjusting their Brand and includes*:
Brand Partner Program
The Brand Partner Program is a 12-month engagement that is ideal for market leaders and emerging midsize companies that are generating between $1mil to $5mil in annual revenue. Includes*:
Fast Track Branding Program
- Brand Strategy & Clarity Session
- Qualitative Research for Your New Brand
- Monthly 60 minute In-depth Coaching Session /3 Sessions
- Visual Identity & Guidelines (logo, colors, typography and color palette, graphics)
- Overseeing Website Design & Development
- Brand Book – Comprehensive Brand Guidelines
- Marketing materials design -brochure, business cards, capability cards)
- Social Media Marketing Collateral: 2 E-flyers, 3 Social Media Templates, & 5 IG Highlight Icons.
- Social Media Branding & Design Package
- Brand launch and Roll-out
- $12K
$10K
Expand Your Brand Program
- Brand Strategy & Clarity Session
- Monthly 60 minute In-depth Coaching Session /6 Sessions
- Creating & Implementing a Sales Strategy & Profit Plan
- Visual Identity & Guidelines (logo, colors, typography and color palette, graphics)
- Message development and verbal identity
- Standard Informational Website Design & Development
- Brand Book – Comprehensive Brand Guidelines
- Marketing materials design -brochure, business cards, capability cards)
- Monthly Social Media Graphics
- Copywriting Services
- Brand Design services
- Brand launch and roll-out
- $35K
$25K
Brand Partner Program
- Dedicated Brand Strategist and Brand Director
- Brand Strategy & Clarity Session
- Monthly 60 minute In-depth Coaching Sessions /12 Sessions
- Marketing and Advertising Plan and Implementation
- Creating & Implementing a Sales Strategy & Profit Plan
- Visual Identity & Guidelines (logo, colors, typography and color palette, graphics)
- Message development and verbal identity
- E-Commerce Website Design & Development
- Brand Book – Comprehensive Brand Guidelines
- Brand Work sessions & Training
- Internal Branding Campaign (transitions your staff from employees to brand ambassadors)
- Marketing materials design -brochure, business cards, capability cards)
- Digital Marketing Services
- Monthly Social Media Graphics
- Copywriting Services
- Unlimited Brand Design services
- Brand launch and Roll-out
- $60K
$50K
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COMMUNICATION SERVICES
Many businesses have limited resources. Why not bring us in to function as your business' communications department? We can convey your company's internal and external messages, draft written materials, newsletters, and even prepare presentations. Internally, we help create strategies to increase employee awareness and promote productivity. Externally, we communicate with the media and other interested parties to announce new products and discuss organizational changes in a way that maintain a positive image of the company.
Corporate Communications
Corporate communications encompasses all communication activities that an organization undertakes, both within and outside the organization. Internally, as your corporate communications professional, we help management build bridges between departments so that communication flows smoothly. Internal newsletters or bulletins, announcements and events. Externally, these audiences include customers, potential customers, suppliers, investors, shareholders, and society at large. We can help you with everything from email marketing to clients, drafting a report to send to investors, to participating in community working groups for civic matters.
Public Relations
Public relations is the business of getting other people to talk about you. As your public relations expert, we work closely with management in identifying, building and nurturing relationships between the company and various publics. “Publics” could be defined as stakeholders of any kind – customers, prospects, competitors, community members, employees, etc. It encompasses anyone who interacts with or is impacted by your brand on any level. We use creative storytelling to portray your brand’s point of view to gain public exposure and get your brand in front of the right audience, the audience that fits your niche.
Media Relations
Media Relations is an aspect of public relations in which we help with promoting your organization’s reputation through highly visible channels, using relationships with reporters, bloggers and editors to communicate about your business based on information you provide. We use different media outlets and coverage to tell your brand’s story, rather than directly engaging with the publics and key stakeholders. We aim to maximize your brand with positive coverage in the mass media without paying for it directly through advertising. We do this by making the task of covering your issues and your organization as easy and attractive for the media as possible.
PROMOTIONAL SERVICES
IGBG provides a full spectrum of promotional services that will enhance your competitive presence, your brand, and exposure in the public eye. With our personalized service, we can help you with your next PowerPoint presentation or sponsorship package for your sales or board meeting, and conference. We’ve introduced the following innovative options for entrepreneurs, indie artists, novelists, designers, models and emerging brands:
Sponsorship Valuation
Make an impression that will leave them in awe! Event sponsorship is one of the best ways to get extra mileage out of your advertising and promotional budget. Each of these sponsorship opportunities can be packaged to meet your specific needs and goals. We also help you create the Best PowerPoint Presentations!
Media Kits
A media kit, is a multi-page document that businesses use to promote themselves and sell their services to potential clients. A media kit can promote whatever areas a business feels are most important! And, media kits can be set up as PDF documents or built into their own subdomain (like New York Magazine.) Most clients prefer a PDF document because it can easily be printed out for in-person meetings or attached to email correspondence.
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